Milk packaging Tetra
Artist/Maker
DatesMade: Made 1952
Material / Technique
Dimensionsh x l x w: Mått 17 x 17,5 x 22 cm
Inventory numberNMK 194/2017
AcqusitionDonated 2017 by Åke Livstedt
Other titlesTitel (en): Milk packaging Tetra Etikett (sv): Mjölkförpackning Tetra Förpackning för mjölk "Tetra"
DescriptionDescription: As the supermarkets expanded in America, Ruben Rausing realized that there was a market for a brand new packaging, not least for milk. No one had previously made a paper pack that was dense enough for liquids. Rausing began in 1943 to experiment with both a material-friendly and hygienic packaging. The plastic coated carton revolutionized milk handling and the tetrapack is one of the 20th century’s largest inventions in the food industry. The milk package became a new area for graphic design and civic information directly on the consumer’s kitchen table.
Exhibited
Collection
TechniqueIndustrial design